Technology driven world is what we are living in today, but the question is to what extent these technologies can be leveraged and how will it affect the lives of people. Similarly, the technology is considerably changing the way in which brands used to sell their products and services, and how consumers used to buy. Hence, in this fiercely competitive market, it is undoubtedly crucial for businesses to adopt technology to enhance their sales force and bring in efficiency and scalability to seamlessly run operations, and most importantly ensure customer satisfaction, after all, that is what the end goal is for every business in the market. Even customers have numerous opportunities to connect with a brand through online marketing, social media marketing, search engine marketing, mobile marketing and ChatBots, thereby, adding more values to the activities of sales people with other crucial jobs. The technology which is effectively helping businesses to overcome customer's issues which previously were left unaddressed by the Salesforce is Artificial Intelligence (AI) with its driving engine - Machine Learning (ML). This has given new meaning to CRM which previously had been totally dominated by Salesforce.